Several websites insist on the visitors to disclose their personal information on their websites where the details are to be entered and it might be any kind of information ranging from the simplest of it all like name, e-mail, employment details, location and others and the information required varies from one website to the other. This is technically defined as the Personally Identifiable information or PII for short. As with the regulations in the United States, the information is considered imperative for various reasons: one, as a general requirement for statistical purposes or in relation to other facts that might come up later.
Nature of Information Collected
The information that is mostly collected includes the name, the e-mail, phone number which is relevant to what the visitor has sought during the browsing time.
The information is collected when the person is entering the details online in the space provided.
The information so collected is used as the visitor seeks out to buy certain products or is trying to collect information himself may be for a future utility, or when he or she has registered for a subscription, such as a newsletter, or when he is interested in knowing more about the subject of interest, and in some cases it is used as and when the visitor is entering or filling out details relevant to a marketing communication and at a future date through phone or e-mail.
This is the big question every visitor would ask as confidentiality with regard to any information is a serious concern. We do not scan when the data has a chance to be misused and conform to the PCI standards or Payment Card Industry for short. Instead of asking for more details, we offer free information relevant to what the visitor has been seeking online.
All About Cookies
The information thus collected can be provided to any other website or businesses where the most general information alone is passed on such as name address, phone, and e-mail. Sometimes it may be for a fee.
Utilizing Personal Information
Certain personal and sensitive information may be given to the third parties on request but of it has a direct relation to your benefits such as applying for a credit card and other uses.
It is well known that there are various benefits of Google AdSense for advertising your products and other uses. The cookies help in storing the browsing history in order to be facilitated to the user at a future browsing activity. Google can save advertisements on to our sites using DART cookies. One can opt out of it if the users feel so.
As far as the different types of cookies are concerned, we utilize the Google Display Network Impression Reporting to exchange of information between the first party and the third party websites. Here the Google Analytics Cookies and the Doubleclick cookies are used by the first and third parties respectively.